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Meet
EmpowerYourPlay

EmpowerYourPlay product
Down
A better way to retain; through personalised micro-donations,
boosting conversion, loyalty, and brand advocacy.
ICE Pitch Winner & Websummit Impact Badge
Bonuses, Loyalty Programmes and Rewards

We believe rewards suck.

Better Rewards Example

Studies show that  up to 48%  of users reject traditional bonuses and rewards—and with regulatory challenges tightening the old bonusing model, we need smarter, emotionally engaging alternatives.

So, we make them better.

Instead of bombarding customers with bonuses they don’t care about, or loyalty points they will never redeem, they get to donate to charities THEY love; for free as they engage.

Our Widget

Let's users select, share and support a charity of THEIR choice through their leisure spend; for FREE.

Features: 

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  • Cause Selection:
    Users browse and select their charity.

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  • Earning at Ease:
    A predefined action—a subscription, ticket, bet, game round, or purchase—automatically earns for their cause. Think loyalty rewards; reinvented.

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  • Gamified Engagement:
    Players earn impact badges, climb leaderboards, and share milestones on social, turning every donation reward into a win-win-win; for charities, users and brands.

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EmpowerYourPlay Widget
EmpowerYourPlay Backoffice

Our Backoffice

Has your brand dictate the method and amount given to chosen charities, gain user insights and pay pre-vetted charities.

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  • Stay in Control:

    Control donation mechanics via our intuitive portal. Set contribution tiers for subscriptions, actions, bets, losses, wins and more; however much you want to give.

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  • Gain Insights:

    Track cumulative contributions with anonymised data, revealing which causes resonate most.

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  • Pay Charities

    Pay charities in a seamless manner that ensures timely disbursement, with full compliance reporting for transparency.

We bring gamified giving to digital entertainment; for #BetterRewards.

Boosting conversion, loyalty, and brand advocacy for:

iGaming

High CAC - Low Retention? 

Bonus Restricted Market?

Impersonal ESG?

Did You know? 

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  • 48% of players would rather not receive bonuses brands spend 30-40% of their revenue on?

  • Regulatory bodies are increasingly restricting bonus practices. 

  • GenZ and Millenials are much more socially conscious and will be 75% of your user base by 2030 (and be worth ~$100 Trillion).

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WHAT IF you could embed the fuzzy feels of philanthropy at the core of your rewards? 

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Charity Lotteries in the UK give ~28–33% of their proceeds to good causes, with the National Lottery donating £1.9 million annually. 

Gaming & Esports

Is that right?​

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  • Free-to-play models stuck at a 1–2% conversion rate.

  • Day-30 retention hovering around 3–5%.

  • You burn 25% of revenue on user acquisition but rarely address ESG.

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WHAT IF every in-game buy carried emotional relevance?

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Add micro-donations to gameplay, watch retention surge, increased product stickiness and +brand advocacy. That’s fewer reinstall cycles and more committed players.​​

Streaming

Sound accurate?​​

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  • Subscriber acquisition can cost ~£100–£200.

  • And while giants convert over 70% of free trials with churn at 2–3%, smaller services suffer.

  • With up to 20% of revenue spent on retention

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WHAT IF each view, listen or stream had a bigger purpose?

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Personalise every viewing experience with charitable rewards. Imagine a 10% retention uplift on a 10-million-user platform, could save up to $200 million in acquisition costs while forging loyalty and brand connection.

Online Subscriptions

Were you aware?​

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  • Conversion hovers at 1–2%, with churn soaring to 40% despite free trial rates of 15–25%.

  • B2C services have low CAC, but SaaS can cost ~$700 per customer, with only modest ESG spend.

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WHAT IF your customers thought twice at renewal?

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​Transform low-cost acquisitions into high-value, long-term relationships with personalised, gamified micro-donations.

+More

We aim to be where our customers and users want us to be. If you see the potential in adding#BetterRewards to your product or service, let’s talk.

Case studies have shown:

6x Revenue Increase
Average Order Value Increase
Brands

Interested?

Book Your

Testimonial 1

Pitch

Call

"I believe EmpowerYourPlay has the potential to change the way businesses like ours reward and attract new audiences".

Tony O'Mahony -  Chief Product Officer

@ Confidential New Venture (Ex-Casumo)

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Testimonial 2
"It’s exciting to see a vision like this come to life, and I can’t wait to see what’s next!"."

Brandon Maria - Senior Sales & Marketing Manager @The Multiple

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